The Red Dragon Centre in Cardiff Bay has been transformed into Hollywood, or rather Holly-woof, as it welcomed its very own Snowdog, ‘Oscar’. Tinsletown icons, Audrey Hepburn and Marilyn Monroe were on hand to roll out the red carpet and give Oscar a celebrity entrance including his very own Walk of Fame star. Entertainment complex, the Red Dragon Centre is fittingly home to ODEON cinema and Hollywood Bowl.
Oscar is part of the much hyped spectacular art trail, Snowdogs: Tails in Wales, which has been organised by children’s hospice charity Tŷ Hafan, public art producers Wild in Art and Penguin Random House and is inspired by THE SNOWMAN™ AND THE SNOWDOG, the animated sequel to Raymond Briggs’ iconic picture book and film THE SNOWMAN™.
More than 40 charming 1.5m tall sculptures have been placed at South Wales’ most iconic locations and each has their own unique design with Oscar’s suitably smart façade created by professional prop maker, Maria Shrigley.
Along with all the sponsors, the Red Dragon Centre will now take part in a 10 week-long fundraising campaign to raise money for Tŷ Hafan to support children with life-limiting conditions and their families.
Project Manager Helen Gibbons said: “This is one of our most exciting campaigns ever, as the Snowdogs trail will form part of everyday life for ten weeks, with the giant dogs visible on the streets, parks, beaches and iconic buildings.
“As well as raising money for children with life-limiting conditions, taking part in the trail will encourage friends and families to spend time together, exploring their favourite places around Cardiff and the Vale and rediscovering some of the areas hidden gems.
“At the hospice, one of our main goals is to enable families to make precious memories that last a lifetime – and that’s what we believe the Snowdogs: Tails in Wales trail will mean for families across south Wales, creating a shared experience for the whole community.”
Marketing and Tenant Liaison Manager Emma Constantinou said: “We are really excited to be a part of something that is going to take over Wales from now until mid-December. The concept is obviously about families and friends coming together, having fun and exploring our wonderful region, but it’s also about raising money and awareness for an exceptional cause. Tŷ Hafan does an amazing job at caring for children with life-limiting conditions as well as their family, and we’ve no doubt Snowdogs will raise the vital funds needed to support this.”
Over one million visitors took part in the 2016 Snowdog trails and the creators, Wild in Art, have raised over £10 million for various charities since beginning their famed art trails.
With all pups now in place, members of the public can follow the trail by downloading the Snowdogs: Tails in Wales app or by following the map which will be available from Tŷ Hafan shops, Visit Cardiff outlets and from the Snowdogs: Tails in Wales website. Upon finding a Snowdog, avid trail-hunters will be able to unlock a reward on the app and access discounts and promotions across the region.
Alongside the star Snowdog sculptures, 57 smaller pups have been designed by local schools and community clubs, seven of which can also be found at the Red Dragon Centre. Ice-cream experts Cadwaladers and the ODEON cinema will house the pups whose designers include Ysgol Y Deri, Greenhill Special School, Malpas Park School and Christchurch College Brecon.
The event will conclude with all Snowdogs on display at the Capitol Centre between 8 and 10 December before a farewell auction on 12 December to raise money for the hospice.
For more information or to get involved, please visit www.snowdogstailsin.wales. To find out more about the Red Dragon Centre, visit www.thereddragoncentre.co.uk.